TRUSTED BY
I specialize in employee benefits communications. Every other project on this page reflects that same discipline: clear message, right audience, measurable result.
COMMUNICATIONS DESIGN | BENEFITS ENROLLMENT | 10 YEARS
TrueNorth Companies, L.C.
Benefits brokers run complex accounts. Their clients, who are employers, need their employees to make good benefits decisions during a short, high-pressure enrollment window. The communication gap between those two things? That's where I live.For 10 years, I've supported TrueNorth's account teams as their dedicated benefits communications specialist — designing and producing the enrollment guides, microsites (Flimp and TouchPoints), email campaigns, and enrollment materials that help real employees navigate real decisions.The scope: 100+ employer clients. Approximately 100 client-facing microsites. Enrollment communications reaching hundreds to thousands of employees each open enrollment season.What that looks like in practice: A new carrier is added mid-year. A client changes their medical plan design. Open enrollment opens in six weeks and the materials don't exist yet. I build them — on-brand, on-message, and on time — so account managers can focus on the relationship, not the production.I know this industry. I know what confuses employees. And I know how to build communications that reduce HR's call volume and make brokers look good in front of their clients.
Digital Design | SEO/AEO Optimization | Social Media
Port Lavaca CPR (PL-CPR)
Supporting website maintenance, digital marketing campaigns, and local SEO/AEO.- The result? PL-CPR's class sales grew 58% in 12 months.
DIGITAL MARKETING | E-COMMERCE | SALES COLLATERAL
Ball Dynamics International, LLC
FitPAWS & FitBALL - Provided Graphic Design, Web Design, Marketing Support & Information Management for four AMAZING brands!- The result? In the first six months after the new FitPAWS website launched, sales increased as much as 49%.
DIGITAL MARKETING MANAGEMENT
Bootprints.com
Provided Marketing Management, Visual Design, and Technology Support for the best outdoor adventure and travel guide of its time.- The combined result? In twelve months, the Bootprints subscriber list increased by 51%.
Identity design, packaging design
Hot Gringas'
For over ten years Hot Gringas' salsa was a favorite for many in Northern Colorado."My customers have said it was the logo on my banner that drew them to our booth before they even knew what we were selling."~ Tarisa Peterson, President, Hot Gringas', Inc.
Metro RE Investment Group & Property Management
Metro REIG knew they needed a rebrand to build their business in the Denver Metro area. We collaborated over their new logo, identity package, sales brochure, direct mail, and the website's facelift.
Salon Coccole
When the founders of Salon Coccole decided to open a premier salon and day spa in the west Chicago suburbs, they knew they needed a powerful brand. From concept to construction to the Grand Opening, we supplied them with a logo, identity package, wall art, mural of their logo, and a wide array of print collateral and promotional items.
Identity Design, Event Collateral, Sales Booklet, Direct Mail
OSI's Green Initiative
OSI’s Green Initiative, a green marketing campaign geared toward the small business owner, was focused on green earth values that are very important to folks in the Boulder, CO, area. This campaign was featured in Output Services’ 2008 trade show exhibit and seen by hundreds of decision-makers in the automotive and credit union industries. Many of OSI’s clients responded, got on board, and are still turning to the responsible printing and marketing methods OSI provides.
WEB DESIGN | PRINT DESIGN
Lyons Fire Protection District
Provided Print collateral, T-shirt design, and Web Design for Chief Hoffman and his courageous crew of volunteer firefighters.
- The result? The community learned they could trust LFPD to be there in the neighborhood, at events, and most of all, in case of an emergency.
Account teams run on relationships, but relationships don't build enrollment guides.
When benefits communications are confusing or ignored, employees make poor decisions, HR gets flooded with calls, and your clients blame the broker. None of that reflects what you actually delivered.I'm Paula, a benefits communications specialist with 10 years inside an insurance brokerage working with account teams. I produce communications that close that gap: guides, microsites, email campaigns, and enrollment materials that employees actually read.When the communications work, account managers stay focused on clients. Employees make confident decisions. HR call volume drops. Your clients see results — and credit you for them.
Ready to work together?
Whether you're a benefits broker looking for a dedicated communications specialist or a business ready to grow, I build the content that makes it happen.Let's take 30 minutes to look at your current enrollment communications and talk through what a better client experience could look like.
© 2026 SYKGO Creative LLC. All rights reserved.